Brand is the integrated embodiment of its enterprise competitiveness, our county has always attached great importance to and actively promote "brand xingxian" strategy, take various measures to foster and develop the brand economy, promote the brand construction. Recently, always fine pump valve industry was named by the national quality supervision, inspection and quarantine "pump valve industry well-known brands to create the national demonstration zone", implements the wenzhou "national well-known brands to create demonstration zone" zero breakthrough. This is a series of reports focusing on brand building in our county.
 
The high tech valve developed by the chaoda valve group is the essence of wenzhou spirit, and also the "home of the Chinese pump valve", which is the true image of yongjia. Diligence and wisdom always fine people create their own legend, behind its success embodies the unremitting, general administration of quality supervision, inspection and quarantine academy of sciences of the original general international quality Liu Zhuohui think experts such as leadership, always fine the cause of the rise of the valve without around brand construction planning, brand culture building, quality infrastructure, brand construction effects and features in five aspects, such as regional industry development, built with industrial competitiveness and brand influence of the pump valve industry base, become the veritable township of the Chinese pump valve.
 
With facts, the legend of yongjia valve is probably the most powerful. The 1,100 companies account for 30% of the country
 
Wang xiaofang comes from a family of valves, and she has been very interested in the valve. In 1999, after graduating from university, she could have chosen a comfortable job, but eventually chose to go into the zhengguang valve group founded by her father. By 2012, she had purchased new plants and equipment, and named her new company zhejiang liqiang valve co., LTD.
 
It is always fine ou north valve is a microcosm of industrial clusters, not under the influence of parents is the affirmative meet their relatives and friends, everybody together to become bigger and stronger industry cake, in the industrial concentration, market development and brand construction, backbone enterprises cultivate and system construction, and other areas of the different means of each other.
 
Yongjia county pump valve industry clusters offer the pump valve enterprise 1100, accounted for 30% of the country, 96 gauge on the pump valve enterprises, pump valve enterprises can produce more than 3000 varieties, more than 40000 kinds of specifications of the valve products and more than 800 varieties, more than 10000 specifications of the pump products, products are exported to Russia, the European Union, the United States, more than 150 countries and regions.
 
I can't help but say the stars are shining. Our county pump valve industry enterprise group 41, the output value 100 million yuan the pump valve enterprise 27, more than 500 million yuan 1 home. Bethel, xuanda, a batch of leading enterprises such as super of some products have reached national advanced level, the pump valve industry for a number of national development and reform commission, ministry of science and technology, such as national projects, xuanda owns the entire province the only provincial key institute of corrosion resistant metal materials, research and development of the mission of high silicon, ferrite, etc. Series of special stainless steel filled the domestic blank, corrosion resistance, high temperature resistant, wear resistant metal materials in the industry leading position in the world.
 
Learned, bethel is Russia, the Russian oil and natural gas to be a good supplier in Brazil's national oil, super da, founder has become the world's biggest oil company shell strategic cooperation suppliers, super of independent brand export rate has reached more than 60% of the valve. Fortunately, 150 valves in the demonstration area have obtained export passes and established international sales networks in more than 130 countries and regions. Nine famous trademarks and 18 provinces are famous
 
Brand is the key of the market, and as a single enterprise breakthrough is the accumulation of the cluster, is group President Zhao Andong think always fine characteristics of the valve is to flowers, fame as a whole, first of all thanks to gardens is the penetration of regional influence, competitive nature. "Yili and the pursuit of excellence, create an international first-class pump valve production base" regional brand building concept, constantly guide the enterprise to strive to build the independent brand. Currently, the demonstration area well-known trademark has nine, provincial famous trademark 18, 19, city well-known trademark, zhejiang famous brand 16 22, zhejiang, wenzhou famous brand designer 5, wenzhou export brand six, and registered more than 100 pieces of international trademark all over the world. We have 137 patents of effective invention patent, 1224 patents for utility model and 246 new products at the provincial level.
 
In addition, with the help of the national pump valve products quality inspection center technology advantage, has solved the zhejiang province and surrounding areas more than 95% of the valve product testing, research and development, such as common technical problems, help 267 1006 batches companies obtain export license and the valve used in domestic petrochemical industry fire valve here, 65 companies, 270 batches of valve made micro leakage of the third party inspection report, broke the European and American set technical barriers of pump valve.
 
At the same time, successively obtains "the countryside of Chinese pump valve", pump valve characteristic industry base of national torch plan projects, zhejiang regional brand, transformation and upgrading of province export base, the demonstration zone, province system process equipment high-tech industrialization base, industrial cluster two depth fusion experimental zone, province international well-known brands to create pilot, pilot "machine substitution" ten big industry and so on more than 10 regional brand. Twelve national standards and 31 industry standard revisions
 
Experts say that three - stream enterprises make the market, second-rate enterprises make the brand, the first-class enterprise does the standard, then what is the standard? In short, the voice of the industry, which is the status, who participates in the standard revision of who is one of the greatest benefits.
 
Standardization work also promoted the demonstration area of small and medium-sized enterprises continuously enhance the level of quality and enterprises to participate in the new standard and revising 51, which leading to participate in the national standard system revision 12, 2 31 industry standards and local standards. According to the requirements of Chinese manufacturing in zhejiang province 2025, formulated the "made in zhejiang" group 1 item, standard five basic docking product performance index has reached the international quality products.
 
Demonstration area has approved construction in zhejiang province, the only area of the valve technical standard joint innovation base, also bear the national committee for standardization check valve and globe valve two working group, zhejiang valve standard technical committee also settle always fine, has realized the standardization construction and industrial transformation and upgrading of synchronization. The voice of standardization work, accelerate the promotion of demonstration zone pump valve products from "generic" to "medium and high-end".
 
The reason our valves are so fresh is because they put technological innovation at the heart of it. Jin baiqiang, the head of the baiqiang valve, thinks that the first vitality of the enterprise is innovation, and each enterprise has its own killer mace to be invincible. The regional brand value of the pump valve in the demonstration area is nearly 600 million
 
Pump valve companies have been flying in the "Internet plus" vents. At olam valve technology co., LTD., which is located in the north of yongjia ou, more than a dozen salespeople are working on the tracking service through the website's browsing data. "Apart from the old customers, we now basically sell through the Internet." According to jin zhiyuan, chairman of the company, olam accounts for at least 40 percent of sales through the Internet every year.
 
Network through the Chinese pump valve with 38000 corporate members, 12 main valve with the online market to achieve resource sharing, became one of the country's largest pump electronic product sales and procurement platform, moreover demonstration area through continuous an exhibition of works of Chinese pump valve, enterprises to participate in "valve world" exhibition in Germany, make enterprises sign a product order total 360 million yuan. The public technical service platform of demonstration area plays an increasingly important role in driving innovation and development of industry.
 
The product quality of the pump valve has been effectively improved, customer satisfaction has been improved year by year, and the influence of industry brand has been significantly enhanced. According to the evaluation of third party institutions, customer satisfaction reached 88.75 in 2016, and the loyalty rate was 88.92, and customer satisfaction was up for 3 years in a row. The regional brand value of the pump valve in the demonstration area reached 573 million yuan.
 
Predictably, through the play to the leading enterprise of lead and drive the support role for small and medium-sized enterprises, in the area of construction, the demonstration zone products and services to the needs of the country along the way has taken a welcome step, always fine pump valve will become more broad stage, continue to speak in a more beautiful beautiful figure, realize a dream and a higher and further.